After studying at South London Technical College and Camden School of Art Cliff developed a passion for abstract art having been influenced by Picasso, Braque and Kandinsky.
His style began to change after moving to East Sussex and gradually became less abstract and more realistic, although hints of abstract remain. Wanting to capture the beauty of the South Coast and Weald, he began painting landscapes with watercolour.
An experimental painter, Cliff often applies paint straight from the tube, building up layers, and then scraping through with a palette knife. The changing light and drama of the surrounding countryside is a regular theme, described as "organic" in that they evolve naturally and find their own direction. He is particularly fond of farm buildings and lighthouses which also feature regularly in his work.
His paintings are now in private collections throughout Europe, Australia, New Zealand, Canada and the USA and are shown in several galleries in Sussex and Kent. He has also exhibited in London at the Mall Galleries, The Affordable Art Fair and Bankside Gallery where he was awarded a prize at the Royal Watercolour Society's Open Exhibition.